Tradigital Tourism Insights: A Podcast by Digital Relativity
Welcome to Tradigital Tourism Insights: A Podcast by Digital Relativity hosted by Pat Strader, founder and CEO of Digital Relativity. Join us as we explore the fascinating intersection of traditional and digital marketing in the travel and tourism industry. Each episode delves into hot topics like personalization, the transformative role of AI, and inspiring real-world marketing campaigns. We will share insights, case studies, and thought-provoking discussions that will equip you to navigate the dynamic landscape of travel marketing. Tradigital Tourism Insights is your ticket to understanding and harnessing the power of marketing in the travel industry. Join us on this journey and stay ahead of the curve in the ever-changing world of travel and tourism marketing.
Episodes
12 episodes
ETourism Connect Recap // Longwoods/Miles Research // Aliens and Lexington KY!
Exploring AI, Data Strategies, and Creative Campaigns in Travel MarketingFresh from the eTourism Connect conference, Pat discusses the increasing interest in AI and data strategies among Destination Marketing Organizations (DMOs) and em...
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Season 1
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Episode 12
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18:29
WARC Strategy Report // Forrester Report on Gen Z Travelers // Notebook LM
In this episode of Traditional Tourism Insights we discuss the WARC strategy report, highlighting significant gaps in evaluating creative ideas and campaign effectiveness. Emphasizing the critical role of understanding consumer motivations beyo...
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Season 1
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Episode 11
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13:38
ESTO 2024 Recap
In this episode, we provide a concise recap of ESTO 2024, an Educational Seminar for Tourism Organizations held in Columbus, Ohio. Joined by Chief Creative Officer Abbey Reifsnyder and Senior Account Executive Kerri Keefer, we attended various ...
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Season 1
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Episode 10
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14:38
Pet Travel Trends // Viator's 'Regret Less Do More' Campaign // Latest Travel Sentiment Study
Pet Travel Trends & Viator's Emotional Storytelling CampaignIn this episode of Traditional Tourism Insights, host Pat Strader discusses the evolving trend of pet travel and its impact on the tourism industry. He explores how pet-fri...
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Season 1
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Episode 9
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8:53
Sleep Tourism // Learn More about LLM's // Travel and Tourism Research
Exploring Sleep Tourism and AI's Impact on TravelIn this episode of Digital Tourism Insights, Pat introduces the concept of sleep tourism, a growing trend where travelers seek vacations focused on rest and rejuvenation. He discusses the...
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Season 1
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Episode 8
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19:00
Explore Seattle Southside // Perplexity.AI // Local Listings // Apple ReALM
This episode of 'Tradigital Tourism Insights' delves into the latest trends, research, and technologies shaping travel and tourism marketing. Featuring a detailed analysis of the 'microadventures' marketing campaign by Explore Seattle Southside...
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Season 1
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Episode 7
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27:38
Personalization // Navigating Post-Cookie World // Audience Segmentation // Becoming Your Parents Campaign
Navigating Personalization in Travel Marketing and BeyondThis episode explores the importance of personalization in travel and tourism marketing, highlighting strategies like tailored recommendations, social media engagement, ...
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Season 1
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Episode 6
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25:43
OpenAI Announces Sora // American Travel Sentiment Study Wave 82 // Barilla's Spotify Channel // Travel Trends 2024
In this episode of Tradigital Tourism Insights, the show explores the technology Sora; an innovative text to video model developed by OpenAI. The program delves into the technical aspects of Sora and discusses its potential for revolutionizi...
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Season 1
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Episode 5
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19:42
Discover the Fediverse // Meta and The Apple Tax on Boosts // How a Museum is Winning at Tik Tok // Reddit: The Next Era of Influence
In this episode of Digital Tourism Insights, host Pat Strader discusses industry trends and emerging marketing technologies. Topics include the benefits of the Fediverse, a decentralized network of social media platforms l...
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Season 1
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Episode 4
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17:37
Email Marketing Trends in 2024 // Colors of Carlsbad Campaign // AI Updates to Google Maps // AI in Travel and Tourism
Tradigital Tourism Insights: The Power of AI and Future Trends in Travel and Tourism MarketingThe podcast ‘Tradigital Tourism Insights’ discusses new industry trends, research, and emerging technologies in travel and marketing....
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Season 1
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Episode 3
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28:45
Adapting SEO Strategies for Google SGE // Navigating Ad Measurement Challenges // OutHorse Your Email in Iceland // American Travel Sentiment Study WAVE 81
In this episode of the Tradigital Tourism Insights, a podcast by Digital Relativity, host Pat Strader discusses the implications of Google's Search Generative Experience (SGE) on SEO strategies, predicting a drop in organic search traffic due t...
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Season 1
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Episode 2
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26:01