Tradigital Tourism Insights Introduction

Transcript

Pat: 0:12

hello and welcome to Digital Tourism Insights, a podcast by Digital Relativity. I'm your host, Pat Strader, founder and CEO 20 years of experience in travel and tourism marketing. And I invite you to join me each week for a quick look at industry trends, research, emerging technologies, and real talk on what works, what doesn't, and why. So grab a coffee, a beer, or a cocktail, there is no judgment here, and let's have some fun with an honest and irreverent look into the nitty gritty of travel and tourism marketing. Hey everybody, welcome to episode one of Digital Tourism Insights, a podcast by Digital Relativity. This is going to be a short one. All I want to do is share with you some of the ideas behind the podcast, what our hopes are in terms of being able to convey information, share ideas, and interact on things that are important to you and your work in the travel and tourism marketing space. These episodes are intended to be something that you can listen to quickly, driving to work, lunch break, taking a walk, whatever the case may be. My intent is for these to be short, sweet, a little snarky, a little sassy. We're going to have some fun with it. And also the length of each episode will vary just depending upon what the topics are at hand. There are a handful of topics that I will be covering on each episode moving forward. First of all is going to be industry insights and trends. This is going to be looking at things that are happening in the marketing and advertising space that are trending. Just for you to pay attention to, we can dive deeper into them just depending upon what the topics are at hand. But an underlying part of this topic will be in each episode is looking at the data points and the things that we see day to day about how people are consuming media, how people are interacting with media and those types of things. So this particular segment is something that I'm hopeful you can. Analyze where you are with what you're doing with your marketing and advertising. Pivot is necessary, or at least put some things on your radar for consideration down the road. The next piece that we're going to cover in each episode is going to be a tech spotlight. So we talk about this being a true digital podcast. It's not going to be strictly digital related technology because technology can come in various forms. For example, we're seeing out of home billboards, incorporating digital components. Things like that, but it's going to be covering things like analytics, machine learning, data management, those kinds of dense topics at times. But we're going to dive into them quickly, demystify it a little bit. And the whole point of this is just to be informal and inform. I'd also like to have a destination focus. This is going to be what I'm going to need your help with in identifying real world examples. And of course, feel free to submit your own work if you'd like. But we're looking at real world examples. Not necessarily case studies. Case studies would be great. That's fine. But just examples of marketing and advertising in the travel and tourism in the wild that can hopefully inspire us, give us some ideas and things that we can learn from what other people are doing. Additionally, we will have a section that I'm going to refer to as the research roundup. There are a number of fantastic folks in this industry that have been longtime leaders, such as Longwoods International, Miles Partnership, and we're going to look at this types of studies and we're Look at the reports and the things of that nature that give us great insights into the strategies that we build and employ. In addition to that, there's going to be some smaller studies and other things that are not necessarily the big, dense research reports, but are still insightful and I think helpful as we craft strategies and determine tactics. These are things that we feel can be helpful, this evidence versus antidote and guessing. And it's really important that we look at those types of things. Versus just pulling straws out of the air and making decisions based upon opinion versus fact. So lastly, I'd like to have a segment where you have an opportunity to ask questions or present topics that you'd like to be covered. So we'll have a section for that listener questions, listener feedback, listener topics, whatever the hell we want to call it. We can do whatever we want. This is our podcast. And so feel free to email me with any topics, questions, real world examples, anything at TTI at digital relativity. com. That's TTI at digital relativity. com. You can text 209 300 5017. It's 209 300 5017. You can also find me on at Pat Strader. Feel free to send me any thoughts, ideas, or feedback. I'd love to hear it. So I envision these episodes to be something in the range of 15 to 30 minutes a piece. I really don't envision ever going longer than 30 minutes because let's just face it, nobody wants to listen to me talk that long. And it's going to depend upon what the topic is at hand. There will be some times. That it will run longer, but again, my intent is to keep these short and sweet. Also, the intent is to do these on a weekly basis, however, I can assure you that there's going to be some weeks that we don't have any episodes published. I'm really going to do my best to get these things out in a timely manner. The fact is that there's nothing to talk about. I'm not going to just produce an episode for the sake of talking. That's it. This is just a quick introduction to this podcast to give you a lay of the land of what we're trying to accomplish. Again, our goal is to provide some useful information and some things that you can apply to help you learn and improve and as always learning from each other. Thanks for joining me and look forward to the next steps. that's all for today's episode. I hope that you found one small piece of information to help you along your marketing journey. If you have any questions over a topic that you'd like to hear covered or a great example of travel and tourism marketing in the wild, I'd love to hear from you. Just drop me an email, tti at digital relativity. com. That's tti at digital relativity. com. You can text 209 300 5017. That's 209 300 5017. Or message me on X at Pat Strader. I'm your host, Pat Strader, signing off, and I invite you to subscribe wherever you get your podcasts and join us next time as we continue to explore the future of travel and tourism marketing.